Steven Schlagel

The more doorways into your business that you can create the better. Why not make it easy for potential customers to find you? Here is a list of many common marketing channels that you can use. Be creative and discover new ways to connect with your customers!

Online Marketing:

• Dedicated Email Lists
• Inserts
• Advertising
• Sponsorship
• Joint Ventures
• Squeeze Pages
• Landing Pages
• Banner Ads
• Polls
• Co-Registration
• Word of Mouth
• Web 2.0
• Blogs
• Websites
• Bookmarking
• Social Networks
• Ezine Advertising
• Affiliate Marketing
• Article Marketing
• Videos Marketing
• Podcasts
• Search Engine Optimization
• Link Building
• Directories
• Content Network
• Pay-per-click
• RSS/Syndication

Print:

• Direct Mail
• Door Hangers/Windshield Flyers
• Sales Letters
• Catalogs
• Ads in Catalogs or Newsletters

Newspapers/Magazines:

• Free Standing Inserts
• Ads
• Press Releases
• Advertorials
• Articles

Radio:

• Short Form Ads
• Long Form Ads
• Infomercials
• Sponsorship

Television:

• Short Form Ads
• Long Form Ads
• Infomercials

Telephone:

• Teleconferences
• Teleclasses
• Inbound Sales Calls
• Outbound Sales Calls
• Cold Calling

Event Marketing:

• Seminars
• Breakout Sessions
• Platform Selling
• Sponsorship
• Coupons/Bags/Articles

Signs:

• Billboards
• Exterior Building Signs
• Interior Signs

Public Relations:

• Paid Press Release
• Free Press Release

Referral Marketing:

• Networking
• Customer Incentives
• Word of Mouth

These are just a few of many possible doorways into your business. Can you think of others?

Get started today on opening new doorways for your customers and improving the ones you already have!