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How to Use Twitter More Effectively
Kelly Livesay
Small-Business-How-To.com is on Twitter and we follow a lot of Main Street businesses (florists, construction, hardware stores-you name it!). One thing we've noticed is that most of these businesses aren't very active on Twitter (or Facebook either). . . .
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Tell Your Customers a Story...
Steven Schlagel
I was recently in a nearby town, meeting with a client who sells high quality Navajo rugs. By "high quality" I mean $2,000-$30,000 authentic handmade rugs. He was wondering, as you can imagine, how to more effectively market these in this down economy. We came up with a great idea. Read about it here . . .
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Engage Your Customers!
Kelly Livesay
Growing a loyal customer base is the subject of countless books, articles, discussions and speeches. Is it really that hard? I don't think so. I think we all can count numerous ways we were let down as customers or clients. Doing the opposite of that is one way. . . .
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Marketing Channels: Doorways to More Customers
Steven Schlagel
The more doorways into your business that you can create the better. Why not make it easy for potential customers to find you? Here is a list of many common marketing channels that you can use. Be creative and discover new ways to connect with your customers! . . .
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Make Your Sales Writing Powerful!
Kelly Livesay
A strong marketing plan requires that you do a lot of sales writing. Because of this you need to make it as effective as possible. This guide will teach you how! . . .
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How-to Get Started Using Social Media
Kelly Livesay
Build relationships with your customers and create loyalty using social media. This quick guide will walk you through getting set up and started using online social networks. . . .
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Throwing Marketing Dollars Out the Door
Steven Schlagel
I've found that the single biggest marketing mistake small business owners make is not knowing why they do, what they do. Marketing should not be a hit or miss effort. Here is the key: . . .
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