Write the Executive Summary (Guide 10 of 10 in the Business Plan series) Steven Schlagel Often individuals, including investors, will read an Executive Summary first, even though you wrote it last. It is a strong summary of the rest of the plan and a snapshot of your company, your vision and your financial goals and needs. Don't skimp on this piece as it may be all your readers actually look at. . . . keep reading
Incorporating Advertising into Your Business Plan (Guide 7 of 10 in the Business Plan series) Steven Schlagel If consumers of your products or services do not know you exist, your business will fail. Advertising, in conjunction with your marketing plan, is a key component to building a successful business. As part of your business plan, your readers and investors will want to know how you intend to attract customers. A well thought out plan is key. . . . keep reading
Selling Your Product or Service Idea in Your Business Plan (Guide 5 of 10 in the Business Plan series) Steven Schlagel Whether you sell a product or provide a service, this section should sell your confidence in it to your investors and discuss your unique selling proposition. They should walk away from reading your business plan, reassured that you've done market research and that you know you have a viable idea that you can put a unique spin on. . . . keep reading
Preparing the Background Section of Your Business Plan (Guide 2 of 10 in the Business Plan series) Steven Schlagel The background portion of your business plan is your company's story and the introduction to the whole plan. Presenting a compelling story with enough brevity to not bore or distract the user and enough detail to engage them can be important in gaining funding or for expanding your business (or anything else you are presenting your business plan for). . . . keep reading
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